Media
relations
To find out more about our watches, our business model or our brand’s mission please contact us at hello@decideandact.com. We look forward to hearing from you!
they speak
about us
Anyone can drive change and a small action can make a big difference. We consider that traditional craftmanship and great fashion should never mean damaging the earth and its inhabitants.
This is why we only partner with individuals committed to driving change, whether it is about breaking stereotypes, normalizing differences or helping everyone make more sustainable choices.
If you’re looking for an incredible watch brand that’s interested in making our world a better place, then you’re in luck! By now we’ve all started making changes, regardless of the size, to make a positive impact on the world.
We know why fast fashion brands aren’t working – for us, for those working under them and for our planet. That’s why we need to start buying from brands that value peace, diversity and ecology.
Driving change for me is to encourage people to be who they are and express themselves through fashion, I love how this creates unity & peace across the community
There isn’t anything that makes me happier than vegan conscious, sustainable, eco friendly products. and this watch is all of those things!
recent
news coverage
Our founder and CEO, Alexander Bennouna has poured his passion and values into this brand. To learn more about the magic behind d&a check out some of his most recent interviews here.
press release: Wayuu Foundation X d&a
Geneva | Los Angeles July 2022 – How and where we come to life is not our choice, but being respected for who we are, and benefiting from the rights
The Knockturnal: Decide&Act redefines watchmaking for a new generation with Ambassador of Change collection
Founded by Alexander Bennouna, former CEO for Victorinox Swiss Army Watch, and Martin Riemer, who specializes in trade and distribution for luxury watch brands, including Cartier, Rolex, and Omega, Decide&Act
Europastar Entry-level Swiss Watchmaking on the counter-offensive
Alexander Bennouna, former CEO of Victorinox watches and an expert in the challenges facing the most affordable segment of Swiss watch production, is launching a Swiss-made brand priced under CHF
Watchpro: Former Victorinox watches CEO creates woke watch brand
Alexander Bennouna, former CEO of Victorinox Swiss Army Watch, and Martin Riemer, a consultant for luxury brands including Cartier, Rolex and Omega, have joined forces to create a new watch
